Big Ten Conference
"Cecil and ANACHEL worked with the commissioner in front of last June’s announcement that UCLA and USC were joining the Big Ten. Also, she helped shape his appearance on HBO’s Real Sports, which declared Warren “the most powerful man in college sports.” And when Sports Business Journal put the Big Ten leader on its cover in August, Cecil was quick to thank the publication. She called it “one of the most meaningful comeback stories in sports.”
Fiesta Bowl
The Fiesta Bowl enlisted the award-winning integrated brand marketing and communications firm, ANACHEL to conduct the brand evaluation. The review encompassed five strategic phases of quantitative and qualitative research: Anonymous Surveys, Data Curation and Market Research, Moderated Interviews, Messaging Review, and Event Brand Evaluation. The brand evaluation process highlighted robust and diverse participation from internal and external stakeholders and constituents who contributed unique perspectives and insights to enrich the analysis.
American Conference
"A deep and deliberate process guided the brand modernization under the leadership of Commissioner Pernetti. The American partnered with ANACHEL, an award-winning integrated brand and communications firm led by CEO Carrie Cecil, to conduct a comprehensive, five-phase evaluation that combined quantitative research, qualitative insights, and stakeholder input, while also guiding the implementation of the new brand."
THE GAME IS CHANGING, AND SO IS THE BUSINESS OF COLLEGE SPORTS
Collegiate athletics is evolving at a pace never seen before, driven by legislative and regulatory shifts, legal and governance challenges, expansion and realignment, the rise of NIL, student-athlete advocacy, and increasing private equity interest. ANACHEL understands how these forces reshape the industry and helps board-of-directors, conferences, athletics departments, bowls, industry entities, and brands navigate them with clarity and confidence. We deliver integrated brand marketing and communications, C-suite counsel and connection, high-stakes media relations, and operational and organizational fortification to protect reputations, build influence, and drive growth.
